Client: Smartrade Product/Service: Data Mining and Market Research for International Trade Companies. Industry: International Trade
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/861c8723-9a7b-400a-910b-fd145b88431c/9fd32c17-a781-4d58-b016-e26f48b9b695/Logo_LTt-10.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/861c8723-9a7b-400a-910b-fd145b88431c/9fd32c17-a781-4d58-b016-e26f48b9b695/Logo_LTt-10.png" width="40px" /> 33% Monthly Sales Increase
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/861c8723-9a7b-400a-910b-fd145b88431c/36ba74b8-d14e-4d1c-8e57-8bb9b4ac767d/Logo_LTt-10.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/861c8723-9a7b-400a-910b-fd145b88431c/36ba74b8-d14e-4d1c-8e57-8bb9b4ac767d/Logo_LTt-10.png" width="40px" /> 2-3 New Clients per month
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/861c8723-9a7b-400a-910b-fd145b88431c/36ba74b8-d14e-4d1c-8e57-8bb9b4ac767d/Logo_LTt-10.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/861c8723-9a7b-400a-910b-fd145b88431c/36ba74b8-d14e-4d1c-8e57-8bb9b4ac767d/Logo_LTt-10.png" width="40px" /> 4-7 Booked Qualified meeting /
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*(SmarTrade Campaign stats as well as its sequence structure)*
SmarTrade specializes in data mining within the international trade industry but it needed an effective Go-To-Market (GTM) strategy, they faced obstacles in expanding their customer base beyond geographical limitations. They were striving to expand their client portfolio into new international markets but they struggled to find quality and flow of leads generated monthly through traditional channels.
In the initial stage of our work with SmarTrade, we identified the need to refine their Ideal Customer Profile (ICP) during the initial audit. We collaborated closely to validate their offering through a B2B LinkedIn Outreach strategy (message market fit), starting in Colombia and expanding to Brazil. We achieved conversion rates of 14% and 17% respectively, generating approximately 15 leads per month, with 4 of them qualifying through messaging and becoming paying clients.
<aside> ✅ 33% increase in sales in the first campaign.
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<aside> ✅ Between 7 to 12 meetings with qualified leads per month.
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<aside> ✅ ~2-3 new generated clients acquired monthly.
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<aside> ✅ 6% increase in lead qualification rate.
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Neurogrowth supports companies in the international industry to take off digitally. In the new world of marketing & sales, achieving B2B interaction and relationships is much easier with the right outreach strategies that consider not only the industry but also the client (ICP) awareness/sophistication, and the product offering the solution.
With Smartrade, we have seen success in exploring new frontiers using non-traditional channels such as LinkedIn outreach and emailing outreach. No one buys enterprise services through social media networks like META, especially in the international industry. Invest your money wisely, optimize and demand tangible results.